ALVARO MALMIERCA

I am responsible for identifying and exploring new digital trends in which we support companies and brands to connect with their audience, online performance, increase sales and build brand awareness. That's my job and passion: Use technology to connect and solve needs. I believe in ideas born from collaboration and co-creation. #digital #creativity #innovation #R&D #strategy #teamwork

JUST MY AWESOME SKILLS
Digital strategy
Team
work
Trainer & Speaker

MY Experience

Digital Manager

Idilia Foods 2016 - Present

I lead the Digital Marketing area, partnering with our brands such as Colacao, Nocilla, Paladin, Mesura and Okey, to define and develop their marketing plans in the digital space to meet business objectives.

Profesor del Máster en Comunicación de Marcas

ESdesign 2018 - present

Profesor del Máster en Diseño Publicitario y Comunicación de Marcas en el centro de estudios ESdesign del Grupo Planeta.

Profesor de Master en Dirección de Marketing

Euncet 2018 - present

Profesor del Master en Dirección de Marketing de una universidad Euncet - Universitat Politècnica de Barcelona

Fundador de DreamsUP

Dreamsup 2017 - Present

DreamsUP es una startup que nace para ayudar a otras startup a desarrollarse, guiándolas en todo el proceso de definición del producto, el modelo de negocio, el business plan y el lanzamiento. http://www.dreamsup.es

Head of Innovation & Technology at BBDO

BBDO 2014-2016

Chief innovation officer. Leading digital and innovation projects for ContrapuntoBBDO and TiempoBBDO (Lays, Mercedes, Roca, GreenPeace, Nestlé, Jazztel, Bosh, Cheetos, Gas Natural, Melià, Doritos, Cepsa, Vueling, Gallina Blanca, Viladrau, Loterias, Sanex, Race, FOX, 426 Miles, La Cocinera, Marcilla, Simon, Noel and others)

Head of Digital & Digital Strategic Planner

Pavlov 2010-2014

Clients: Cola Cao, Cúetara, Moritz, Munich, Cornetto, Nutella, Unilever, Magnum, Frigo, Lipton, Nutella, Pacha, Trident, Puig, Granini, CaixaBank, Finish, Vanish, Nenuco, Veet, Grupo Bacardí, Ben&Jerry’s, Revlon Profesional, Cervezas Ambar, Jean Leon, Bodegas Torres, Regal, Tosta Rica, La Piara, Ferrero Rocher.

Account Director

Elogia 2009 - 2010

Clients: Caixa Sabadell, Munich, Casa Viva, L'illa Diagonal,Vibia, Grupo Fiat, Asistencia Sanitaria, Gisela Intimates, Lakme, Unnim, Benito Sports.

Account director

Doubleyou 2005 - 2009

Clients: Nike, PortAventura, Ausonia&Arbora, Dodot, Attitudes, Kandoo

Account Department

RNL 1999-2005

Ejecutivo de cuentas digital para Presston Comunicación y Ruiz Nicoli Líneas

MY Education

UIC 2006

Audiovisual Comunication

Universitat internacional de Catalunya UIC

UAB 1998

Computer Science Engineering

Universitat Autònoma de Barcelona

MY Works

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QUOTES

  • ​Nobody reads ads. People read what interest them. Sometimes, it’s and ad.

    Howard Gossage /
  • ​Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.

    Robert Rose /
  • La Publicidad ya no solo "dice", ahora también “hace".

    Daniel Solana /

Contact

Address: Barcelona

Contact

Address: Barcelona