UIC 2006
Audiovisual Comunication
Universitat internacional de Catalunya UIC
ALVARO MALMIERCA
I am responsible for identifying and exploring new digital trends in which we support companies and brands to connect with their audience, online performance, increase sales and build brand awareness. That's my job and passion: Use technology to connect and solve needs. I believe in ideas born from collaboration and co-creation. #digital #creativity #innovation #R&D #strategy #teamwork
JUST MY AWESOME SKILLS
Digital strategy
Team
work
work
Trainer & Speaker
MY Experience
Digital Manager
Idilia Foods 2016 - Present
I lead the Digital Marketing area, partnering with our brands such as Colacao, Nocilla, Paladin, Mesura and Okey, to define and develop their marketing plans in the digital space to meet business objectives.
Profesor del Máster en Comunicación de Marcas
ESdesign 2018 - present
Profesor del Máster en Diseño Publicitario y Comunicación de Marcas en el centro de estudios ESdesign del Grupo Planeta.
Profesor de Master en Dirección de Marketing
Euncet 2018 - present
Profesor del Master en Dirección de Marketing de una universidad Euncet - Universitat Politècnica de Barcelona
Fundador de DreamsUP
Dreamsup 2017 - Present
DreamsUP es una startup que nace para ayudar a otras startup a desarrollarse, guiándolas en todo el proceso de definición del producto, el modelo de negocio, el business plan y el lanzamiento. http://www.dreamsup.es
Head of Innovation & Technology at BBDO
BBDO 2014-2016
Chief innovation officer. Leading digital and innovation projects for ContrapuntoBBDO and TiempoBBDO (Lays, Mercedes, Roca, GreenPeace, Nestlé, Jazztel, Bosh, Cheetos, Gas Natural, Melià, Doritos, Cepsa, Vueling, Gallina Blanca, Viladrau, Loterias, Sanex, Race, FOX, 426 Miles, La Cocinera, Marcilla, Simon, Noel and others)
Head of Digital & Digital Strategic Planner
Pavlov 2010-2014
Clients: Cola Cao, Cúetara, Moritz, Munich, Cornetto, Nutella, Unilever, Magnum, Frigo, Lipton, Nutella, Pacha, Trident, Puig, Granini, CaixaBank, Finish, Vanish, Nenuco, Veet, Grupo Bacardí, Ben&Jerry’s, Revlon Profesional, Cervezas Ambar, Jean Leon, Bodegas Torres, Regal, Tosta Rica, La Piara, Ferrero Rocher.
Account Director
Elogia 2009 - 2010
Clients: Caixa Sabadell, Munich, Casa Viva, L'illa Diagonal,Vibia, Grupo Fiat, Asistencia Sanitaria, Gisela Intimates, Lakme, Unnim, Benito Sports.
Account director
Doubleyou 2005 - 2009
Clients: Nike, PortAventura, Ausonia&Arbora, Dodot, Attitudes, Kandoo
Account Department
RNL 1999-2005
Ejecutivo de cuentas digital para Presston Comunicación y Ruiz Nicoli Líneas
MY Education
UAB 1998
Computer Science Engineering
Universitat Autònoma de Barcelona
MY Works
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Contact
Address: Barcelona